Life’s most difficult conversations require a Specialist.
Since 2008, Vital Decisions has specialized in Advance Care Planning Behavioral Science, offering a customized program that integrates technology, interpersonal and family interventions to facilitate more effective advanced illness decision making.
Our company mission is to be the force, the catalyst in this country, to fundamentally change how individuals are cared for during an advanced illness. Each year we conduct over 30,000 unique patient engagements, making us by far the most experienced Advance Care Planning specialist in the country.
We seek to improve the inadequate or sometimes non-existent communication and decision making processes that occur among patients, families and physicians. Through our focused behavior change based methodology, Vital Decisions’ Specialists catalyze patients and families to become active in, and improve the quality of, their communication and decision making processes. The specific goal is for individuals to identify and communicate their quality of life priorities so these preferences serve as the basis for current and future health care decisions.
The result? A consistently more collaborative decision-making process that better reflects each individual’s deepest values and priorities, fewer unwanted treatments, and significantly reduced costs.
Meet Our Management Team
Mitchell has responsibility for the business and leads the overall development of the company. Throughout his career, he has distinguished himself as an architect and builder of organizations focused on bringing innovative healthcare services to the marketplace.
Prior to Vital Decisions, Mitchell was co-founder and the CEO of IntrinsiQ Research, a leading oncology electronic medical record and information company acquired by a private equity firm in 2006. Prior to this, Mitchell was President of Datamonitor, Inc, an international healthcare market advisory firm, and management consultant with Deloitte Consulting. Mitchell holds an engineering degree from Rutgers University and an MBA from the Wharton School of the University of Pennsylvania.
Leah has oversight of the executive and senior leadership teams and maintains strategic responsibility for the effective delivery of company products and services to our health care payor clients and their members. She owns the strategic operating plan and responsibility for successful execution of the plan. In her role as President, Leah ensures that the company achieves its aggressive growth and scalability priorities while maintaining the quality and integrity of our program.
Leah brings a diverse set of leadership skills and extensive operational expertise on implementation and integration strategy. Before joining Vital Decisions, Leah spent over 13 years working for large corporations such as Dow Jones, Microsoft and Pfizer, where her focus was building out the internal operations of smaller start up acquisitions to sustain high growth while achieving operational efficiency. Leah has extensive Project Management Planning (PMP) training and is Lean Six Sigma Certified. Over the last eight years she has scaled Vital Decisions from start up to its current operational capacity of 175+ employees and four national centers of excellence while building a dynamic organizational culture for employees.
A strategic change management leader and healthcare executive, Tracy has clinical and operational responsibility over the 4 national centers of excellence including the Specialist workforce and supporting management teams. Additionally, her role has oversight of Quality, Clinical Program Development, and the Learning and Development teams that support the clinical workforce.
Tracy brings a unique blend of clinical leadership and organizational change management experience to Vital Decisions. Tracy has over 20 years of experience working in behavioral healthcare organizations. Tracy joined Vital Decisions in 2015 and most recently served as Vice President of Clinical Operations. Prior to joining Vital Decisions, she served as Executive Director of Behavioral Health at Green Tree School and Services in a strategic change management role. A licensed clinical social worker, Tracy has provided operational and clinical leadership across the spectrum of care including acute inpatient, residential, community based behavioral health, special education, and private practice. Tracy also brings extensive training and experience leading positive organizational change management initiatives. She holds a Masters of Social Work degree from Salem State University Graduate School of Social Work in Salem, MA and a Masters of Art in Positive Organizational Development and Change from Weatherhead School of Management at Case Western Reserve University in Cleveland, OH. Tracy has additional certifications in Developing Positive Leaders. She has provided executive and organizational consulting services to both for-profit and not-for-profit organizations. Tracy has a passion for guiding leaders, teams, and organizations to become the best version of themselves and discovering and growing talent in others.
Mary Lee Coble, PhD
Dr. Mary Lee Coble is the Senior Vice President of Sales at Vital Decisions. She is recognized as a visionary leader and trusted advisor with long-term executive relationships across the national healthcare industry. Dr. Coble leverages 25 years of leadership and sales experience, assisting B2B companies crystallize and successfully execute their sales strategy to achieve their revenue growth goals.
After founding FlashPoint52, a corporate health coaching company, Dr. Coble now serves as a strategic advisor and customer development consultant to early-stage and high-growth companies seeking to build momentum and create sustainable revenue growth. She has held senior sales roles at Optum, WebMd and GlaxoSmithKline, increasing sales utilizing multiple channels within the healthcare environment. Her commitment to meet the healthcare needs of communities and individuals drives her energy and passion for her clients’ success.
Before beginning her corporate career in the healthcare industry, Dr. Coble obtained her Ph.D. in medical-clinical psychology with a focus on behavioral medicine and was an established clinician.
As Senior Vice President for Product and Analytics, Tracy is responsible for driving innovation and advancing Vital Decisions' product management and analytic performance capabilities. Tracy has held leadership roles including Managing Partner for Health Data Sciences Group; EVP of Innovation for Health Integrated; CEO and Founder of Longitude Health; EVP of Strategic Marketing and Business Development for Wolters Kluwer Health; EVP and Co-Founder of Broadview Networks; and a variety of positions with Booz, Allen & Hamilton's Strategy Practice.
Tracy received a BA with honors from Swarthmore College and an MBA from the Harvard Business School. Tracy and his wife served in the US Peace Corps in Ecuador.
Ms. Steuerer oversees the financial reporting, treasury, tax, payroll and benefits management functions.
Ms. Steuerer has over 25 years of management and leadership experience in financial reporting and analysis, financial systems implementation, policy and process design and business development. She is a financial operations veteran with a broad background across the healthcare, financial service, and telecommunications industries. Prior to joining Vital Decisions, she was the Controller for The Green Exchange, a startup carbon futures exchange and Vice President of Accounting Operations for the New York Mercantile Exchange. She has held several senior financial roles at Bellsouth Wireless Data, and The Journal Register and was a senior auditor for Coopers and Lybrand. Ms. Steuerer holds a Bachelor of Science degree in accounting from the University of Scranton.
Aimee has over 15 years of experience in Human Resources, 10 of which have been in a leadership role. Holding a Master’s degree in HR Management from Rutgers University and a Senior Professional in Human Resources (SPHR) certification, Aimee has spent her career in the HR field in a variety of industries including Healthcare, Non-Profit, Manufacturing and Energy. Aimee was hired in 2015 at Vital Decisions as the first full-time Human Resources professional and tasked with building the HR department, practices, processes and programs we have today. Aimee is located at the home office in Edison, NJ and oversees the HR function for the organization, including HR strategic initiatives, ensuring compliance with employment laws, developing and managing employee compensation and benefit programs, and employee relations.
Meet Our Advisory Board Learn more
Care N’ Care Health Plan Partners With Industry’s Leading Companies Read More