Why We Collect Information
We collect personal information because it helps us provide and improve our products and Services. In addition, your personal information helps us communicate to you our latest products, special offers, and information and events about which you might like to hear. We may also collect your personal information to help us design and deliver our Website, and to deliver targeted marketing to you based on your interests and previous Services. We also may correlate your personal information with information from other sources. For example, we may cross-check the personal information you provide to us against information that might be otherwise available through other entities in order to prevent or detect fraud.
How We Collect Information
We collect information in three primary ways:
- You Give Us Information: We collect information from you when you submit it to us through our Website. In connection with the Services: When you provide it to us in person, by telephone, or in writing (including via e-mail) in connection with the Services.
What Information We Collect
We may collect, store and use the following kinds of personal data:
- Information required by the Company to provide and deliver its services and products to you.
- Information that you provide to us for the purpose of registering with us, and/or subscribing to our Website.
- Information about your visits to and use of this Website, and information you provide to us via the Website.
- In connection with the Services: Information that you provide to us, or which is provided to us from your Health Plan, which information may include your PHI, solely in connection with the Services you seek to have us perform on your behalf.
Even if you do not submit personal information through the Website, we may gather navigational information about where visitors go on the Website and information about the technical efficiencies of our Website and services (i.e., time to connect to the Website, time to download pages, etc.). Collecting this information allows us to see which areas of our Website are most visited and helps us better understand the user experience. Additionally, collecting this information helps us improve the quality of the Website by recognizing and delivering more of the features, areas, and services our visitors prefer. In this process of gathering information, we may collect personally identifiable and non-personally identifiable information (for example, domain type, browser type and version, service provider and IP address, referring/exit pages, operating system, date/time stamp, and click-stream data). We may also create and use electronic records to compile statistics about how our visitors collectively interact with our Website.
A web “server log” is a record of activity created by a computer that delivers certain webpages to your browser. Certain activities that you perform on our Website may record information in server logs. For example, if you enter a search term into a search box located on the Website, the server log may record the search term, the link you clicked on to bring you to our Website and/or information about your browser, such as your IP address and the cookies set on your browser.
Search Queries on Our Website:
We may provide you with options to search for information on our site. If you enter information in a search query box, we may store that information and we may aggregate that information with other information we may have about the browser and/or IP address from which the search query originated.
How We Use the Information We Collect
We use the information we collect in a variety of ways. Generally, using all of the above mentioned, and similar type tools, we may collect, aggregate, and use de-identified information from or about you such as data about the type of browser and operating system used, your geographical location, which webpages you view, the time and duration of your visits to our site, the search queries you may use on this site and any other submissions you may make, whether you clicked on any items or links on the site, whether you have clicked on any links in any emails sent from us, or third-parties on our behalf, whether you have chosen to opt-out of certain services or information sharing, and whether you have viewed or ordered certain products or services.
In connection with the Services. In the event you use our Services, we use your information, including your PHI as follows: (1) to provide the Services that you specifically seek; (2) the inform your Health Plan with certain outcome status (i.e., your use of the Services and information you provide to us in connection with the Services); (3) to provide follow-up information and communications to you concerning the Services; (4) to respond to your inquiries; (5) for internal business purposes such as data analysis, audits, developing new products or services, and enhancing and improving our Website and Services; and (5) all uses set forth in the next paragraph.
Additional Disclosures of Your Information (including PHI) in connection with the Services: In addition to the above, we may disclose your personal information, including but not limited to your PHI: (1) to your Health Plan and/or its designees and authorized representatives; (2) to your health insurance provider for purposes of our reimbursement or payment for our services, including in connection with the Services; (3) for other uses or purposes to the extent permitted by applicable law; (4) to your authorized representative(s); and/or (5) as directed by you or your designated representative(s).
We may also use your personally identifiable information to contact you in ways other than e-mail or regular mail, such as via telephone contact or facsimile.
All use of personally identifiable information, including your PHI, will be as permitted by applicable law.
Your Choices about the Information We Collect
If you do not consent to the way in which we may use your personal information, please do not submit any personal information to us. Please note that if you do not provide us with certain personal information the Company will be unable to provide you with its services and products, including the Services.
Please note that even if you ask us not to share your personal information after it was already provided to us, de-identified and aggregate data including your personal information may still be shared, but it will not be identified or identifiable to you.
Please direct your opt-out request to the following contacts (including the words “OPT OUT REQUEST” in the subject line:
Mail: Security Officer, 379 Thornall Street, 3rd Floor, Edison NJ 08837
Privacy of Children Who Visit the Website
We recognize the importance of children’s safety and privacy. Neither this Website nor the Services are designed to attract children, and are not intended for use by any children under the age of 18. We do not request, or knowingly collect, any personally identifiable information from children under the age of 18. If you are under the age of 18, you should not use this Website or our Services
Your California Privacy Rights
We collect various types of personal information about you during the course of your relationship with us. Under California law, if you are a resident of California, you may make a written request to us about how we have shared your information with third parties for their direct marketing purposes. In response to your written request, we are allowed to provide you with a notice describing the cost-free means to opt-out of our sharing your information with third parties with whom we do not share the same brand name, if the third party will use such information for its direct marketing purposes.
If you would like to exercise your rights under California law, please send your written request to the e-mail address or postal address below with the words “CALIFORNIA OPT-OUT. Please include your postal address in your request. Within thirty (30) days of receiving your written request, we will provide you with a Third Party Direct Marketing Opt-Out Form so you may request that your personal information not be disclosed to third parties for their direct marketing purposes.
Mail: Security Officer, 379 Thornall Street, 3rd Floor, Edison NJ 08837
Visitors to the Website From Outside of the United States
If you are visiting the Website from a location outside of the United States, your connection may be through and to servers located in the United States. If you seek to use our Services from a location outside of the United States, the Services will be provided solely and exclusively in the United States. Please note that the data protection laws in the United States and other countries might not be the same as those in your country. By using this Website, our Services and/or submitting information to us, you specifically consent to the transfer of your information to the United States to the facilities and servers we use, and to those with whom we may share your information.
Updating Personal Information
We prefer to keep your personal information accurate and up-to-date. If you would like to change your contact information or personal information you provide to us (including but not limited to your PHI), please contact your assigned Specialist. If you do not know your Specialist, you may contact our 1-800-301-3984 to update your account information.
For your convenience, the Website may contain links to other websites. We are not responsible for the privacy practices, advertising, products, or the content of such other websites. None of the links should be deemed to imply that we endorse or have any affiliation with the links.
We believe in providing a safe and secure experience for all of our online visitors. To that end, we have implemented security measures to protect the information collected from you. We maintain reasonable physical and electronic safeguards designed to limit unauthorized access to your personally identifiable information, and to protect you against the criminal misuse of that information.
While we use the foregoing security measures to protect your information, please note that no data transmitted over the Internet or stored and utilized for business purposes can be guaranteed to be completely secure. No security measures are perfect or impenetrable. We cannot guarantee that only authorized persons will view your information. We cannot ensure that information you share on the Website will not become publicly available. You can reduce these risks by using common sense security practices such as choosing a strong password, using different passwords for different services, and using up to date antivirus software.
Questions / Changes in Policy
Vital Decisions, LLC
379 Thornall Street, 3rd Floor
Edison, NJ 08837