Vital Decisions Welcomes Industry Veteran Deborah Lee as Vice President of Strategic Solutions to Support Rapid Growth Trajectory

Vital Decisions, LLC, the leading organization in serious illness advance care planning (ACP) and alignment, recently welcomed industry veteran Deborah (Deb) Lee to the company as Vice President of Strategic Solutions.  In light of increasing demand for Vital Decisions' solutions, Deb will leverage her extensive experience and network to develop strategic business relationships with health plans to bring Vital Decisions' Advanced Care Alignment program to health plan members.

Deb has been in the healthcare industry for over 15 years working on programs designed to impact and enhance the member experience when interacting with government sponsored health programs.  Prior to joining Vital Decisions, Deb held high level positions with Anthem, Inc. where she focused on advancing members' care through the addition of vendor supported clinical programs and Medicare supplemental benefits.

Vital Decisions' Advanced Care Alignment program is a highly personal approach that helps health plan members facing advanced illness and their families explore and communicate their values and priorities during difficult times, ensuring care matches member wishes.

"During my time at Anthem I knew Vital Decisions was a very special organization because they are helping individuals maintain a voice in planning for their future during a very difficult period in their life," said Deb Lee.  "I'm proud to now be part of this organization and to be alongside individuals who are working together on the important mission of changing the way advanced illness is managed in this country."

Mary Lee Coble, Senior Vice President of Sales and Marketing at Vital Decisions stated, "We are so thrilled to have Deb join our team at Vital Decisions. Her wealth of health plan experience and deep relationships will allow us to meet the needs of more health plans and especially their members when faced with advanced illness."

About Vital Decisions

Headquartered in Edison, NJ, Vital Decisions ensures that the care of individuals with advanced illness aligns with their changing values and preferences throughout the last years of life.  Supported by advanced technology and analytics, Masters-level clinical Specialists guide individuals, with their families, to think through, document and communicate their personal preferences to ensure that the care the individual receives aligns with what matters to them most - now and in the future as their medical situation changes.  The company enables this collaborative decision-making process across diverse populations resulting in improved quality, high satisfaction among individuals, their families and their doctors, and lower costs.  For more information visit,

For more information contact: 

Vital Decisions Public Relations