Featured Content

Employee Spotlight – Allan Zuckoff

Interview conducted by: Natalie Sloane, Marketing Coordinator

As VP of Clinical Program Development, Allan is tasked with designing clinical innovation across our suite of products and services. He brings over 20 years of expertise in designing clinical intervention models for health behavior change services. Allan is also on the executive board of MINT, an international training organization for motivational interviewing.


☀ What makes Vital Decisions different than other organizations you’ve been a part of?
I’ve found that the company’s willingness to invest in clinical excellence (through initial and ongoing training and coaching, as well as quality monitoring and improvement, at the specialist and supervisor levels) is comparable to that of the rigorous clinical research studies I collaborated on—but unlike in those studies, at Vital Decisions the implementation is done at scale for real-world application. It’s a combination that is unmatched in any organization I am aware of.

☀ What brought you to Vital Decisions?
I first joined Vital Decisions in 2016 as Director of Training. I had spent more than two decades in the departments of psychiatry and psychology at the University of Pittsburgh, specializing in motivational interviewing (MI) research, practice, and training. When I became aware that Vital Decisions was looking for a Director of Training, I was intrigued. I learned more about the company’s mission and culture, and realized that this was an opportunity to design a large-scale implementation of an MI-based intervention focused on Advance Care Planning and Alignment. I’ve never made a better career decision.

☀ What are some things that have made you successful in your role?
The combination of my clinical trials research experience and my years of service on the board of directors of the international Motivational Interviewing Network of Trainers (MINT) gave me a strong foundation for the clinical and administrative aspects of my role. My success over the past four years, however, owes as much to the team members and colleagues I’ve been fortunate enough to work with and the culture of collaboration that Vital Decisions promotes.

☀ What advice would you give to colleagues looking to progress at Vital Decisions?
I have found that Vital Decisions rewards dedication, flexibility, creative thinking, and commitment to our mission. There is an ethos of focusing on each other’s strengths that helps people find the courage to grow. If you’re willing to stretch beyond your comfort zone, you’ll be given the chance here.

Rasheeda Bush, Supervisor
Rasheeda Bush, Supervisor
“I love working with and learning from Allan!! Because of him, I have been able to enhance my growth in the clinical work I do with Specialists. Anytime I have questions, he always makes time for me and presents information in a clear concise way that I understand. He is truly a gift!”
“Allan is Vital Decisions’ treasure; a wealth of theoretical knowledge and experience. His passion for MI and his focus on clinical excellence was the catalyst in my becoming a much more effective partner with our clients.”
Mari Oresic, Specialist
Mari Oresic, Specialist
Erika Herits, Supervisor
Erika Herits, Supervisor
“Allan is so kind, patient, and brilliant! He has a way of providing feedback that helps me grow and want to learn more. Every coaching session, training, and group facilitated by Allan I leave re-energized and wanting more. Allan is so great to work with!”
“Allan’s clinical contributions to Vital Decisions have been remarkable. He has advanced our presence and impact as industry leaders in serving those with advanced illness. As a result of his work, we have expertly honed our approach to deliver a compassionate, person centered model of care that empowers those we serve to align their health care with what matters most and give them the tools to do so. I am so glad Allan is on our team.”
Tracy Brubaker
Tracy Brubaker
Alyssa Galletto
Alyssa Galletto
“Working with Allan gave me the confidence to pursue membership in the MINT, and makes me feel good about the type of clinical impact I have with my Specialists.”